Counterprogram

Reel 1 of 3 · Now showing

When should
your movie
open?_

Counterprogram is an AI analyst for film releases. Tell it about your movie. It studies who your audience is, checks every other film opening near your date, and tells you which Friday gives you the clearest run.

▶ Analyze my releaseSee how it works ↓
250M+
films, shows, places and people in Qloo's taste graph
6 steps
find comps, read the slate, test, double-check
100%
of recommendations traced to Qloo data

Prod.

Hollow Hours

Scene

Opening weekend

Take

01

Director

The agent

Camera

Qloo audience data

Release date analysing…

ROLLING…

Comparing 32 of 87 upcoming releases

FEB 5EVERY FRIDAY IN THE WINDOWAPR 30
Now showing · upcoming releases in Qloo
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Reel 2 of 3 · The editing room

It doesn't guess. It investigates.

The agent plans its own steps, tests the best weekends against real audience data and argues with its own plan before it answers. Watch a real run, or click any step.

agent://counterprogramReplay of a real run
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Film: Hollow Hours · Window: Feb 5 – Apr 30, 2027

Reel 3 of 3 · The premiere

A release plan, not a chat.

Two films that share an audience split it. In July 2023 Barbie and Oppenheimer opened the same day and both won, because their audiences barely overlapped. Counterprogram measures that overlap for every release in your window, using audience data from Qloo instead of gut feel.

The Barbenheimer test, illustrated

YOUR FILMRIVALSHARED AUDIENCE 22%

Different audience: safe to open near

For the biggest films near every candidate Friday, the agent compares shared taste, plus age and gender when Qloo has them. A huge rival with a different audience is not a threat. A small one with the same audience is.

An example result · Hollow Hours, an indie horror, spring 2027

Best opening date

FRI 09 APR 2027

A clear run: only 2% competition for the audience. The agent's self-check passed.

Weekends to avoid

  • Mar 19 · Wolf Creek: LegacySame audience as yours. 89% competition.
  • Mar 12 · The Exorcist: also the same audience

A big film to open near

Sonic the Hedgehog 4Huge, but a different audience. Safe to open near.

Cities to start in

Boston · Portland · Austin · Los Angeles · Seattle

Where Qloo's heatmap says this audience is concentrated.

Where to reach them

The Midnight Club · From · Chapelwaite · Shining Vale

TV this audience watches more than average.

★ Admit one · opening night

Your film is next.
Find its weekend_

No sign-up, about 30 seconds. Try an example or describe your own movie.

▶ Analyze my release

Or pick a seat